Fresh, light and full of energy – that’s Yello! As the first editorial project of the brand relaunch, the brochure conveys the change from an energy supplier to a source of inspiration for everyday life. On the color scale, strong yellow in combination with fresh mint and peach creates a summer feeling all year round. The light, hand-drawn illustrations by Veronika Kieneke bring fun, identification, even more energy and each one tells a story. This way, even figures and calculations are anything but boring.
Karin Rocke: Edition 2021
“A small number of fine things” is the title of Karin Rocke’s Edition 2021. Romantic coloring and masculine elements mix to an extraordinary tension. The color scale ranges from soft lemon and rusty coral to milky white and deep navy. These beautiful tones come back in soft gradients in the layout to stress the connection to the pictures. Welcome, summer!
The whitepaper “New Normal” offers a big number of insights about current changes in the working environment and in the brand communication. Covid speeds up the changing processes, that already started before. Besides articles about future communication planning, challenges of home office and learnings from the lock down, you find several interviews by renowned experts in a new colorful layout that consciously takes up and adapts elements of our new digital everyday life.
Karin Rocke: Autum/Winter 2017/2018
“Clean Lines” is the title of the latest collection by Karin Rocke: The pieces impress with their striking silhouettes, graphic elements and strong colors as well as exquisite materials that only unfold their full sense of well-being on your skin. The key colors, a soft cherry blossom pink and a rich ruby red, frame the collection – as do the colored geometric fields behind and around the photographs, which give the paper an architectural dimension.
xtra presents current topics from laboratories and clinics, it informs about new technologies to discover diseases more quickly and heal them more efficiently. Inside you find a colourful mix of reports, essays, professional articles and facts and figures. The redesigned issue no. 2/2019 conveys precisely this successful type of science communication with plenty of white space, a clear structure and typography, high-quality photographs and impressive information graphics.