Good design is clear, concise and tangible. Through my design, your content becomes visible, accessible and comprehensible. Thanks to the finely tuned tonality, they reach the viewer not only cognitively, but also emotionally. And thus anchor themselves in the long term and sustainably. Tell me about your project.

carolinrauen_yello_09 carolinrauen_yello_01 carolinrauen_yello_02 carolinrauen_yello_03 carolinrauen_yello_04 carolinrauen_yello_05 carolinrauen_yello_06 carolinrauen_yello_07 carolinrauen_yello_08

Yello

Fresh, light and full of energy – that’s Yello! As the first editorial project of the brand relaunch, the brochure conveys the change from an energy supplier to a source of inspiration for everyday life. On the color scale, strong yellow in combination with fresh mint and peach creates a summer feeling all year round. The light, hand-drawn illustrations by Veronika Kieneke bring fun, identification, even more energy and each one tells a story. This way, even figures and calculations are anything but boring.

carolinrauen_dpa_newnormal_3 carolinrauen_dpa_newnormal_2 carolinrauen_dpa_newnormal_5 carolinrauen_dpa_newnormal_6 carolinrauen_dpa_newnormal_7 carolinrauen_dpa_newnormal_8 carolinrauen_dpa_newnormal_9 carolinrauen_dpa_newnormal_1 carolinrauen_dpa_newnormal_10 carolinrauen_dpa_newnormal_11 carolinrauen_dpa_newnormal_12 carolinrauen_dpa_newnormal_13 carolinrauen_dpa_newnormal_14

New Normal

The whitepaper “New Normal” offers a big number of insights about current changes in the working environment and in the brand communication. Covid speeds up the changing processes, that already started before. Besides articles about future communication planning, challenges of home office and learnings from the lock down, you find several interviews by renowned experts in a new colorful layout that consciously takes up and adapts elements of our new digital everyday life.

carolinrauen_xtra_3 carolinrauen_xtra_1 carolinrauen_xtra_2 carolinrauen_xtra_4 carolinrauen_xtra_5 carolinrauen_xtra_6 carolinrauen_xtra_7 carolinrauen_xtra_8 carolinrauen_xtra_9 carolinrauen_xtra_10 carolinrauen_xtra_11 carolinrauen_xtra_12 carolinrauen_xtra_13 carolinrauen_xtra_14 carolinrauen_xtra_15 carolinrauen_xtra_16

xtra

xtra presents current topics from laboratories and clinics, it informs about new technologies to discover diseases more quickly and heal them more efficiently. Inside you find a colourful mix of reports, essays, professional articles and facts and figures. The redesigned issue no. 2/2019 conveys precisely this successful type of science communication with plenty of white space, a clear structure and typography, high-quality photographs and impressive information graphics.

carolinrauen_efp_1 carolinrauen_efp_2 carolinrauen_efp_3 carolinrauen_efp_4 carolinrauen_efp_5 carolinrauen_efp_6 carolinrauen_efp_7

European Film Promotion

After 20 years of constant growth, it is time for European Film Promotion to take advantage of the high level of brand awareness and present a more uniform image. The new strategy focuses on strong visibility to successfully promote European films at international festivals. This works with very bright colors, a striking typeface and a clear arrangement of geometric shapes and images. The color palette allows for an almost infinite number of combinations and designs, and all types of images can be inserted.

carolinrauen_karinrocke_lookbook201920_1 carolinrauen_karinrocke_lookbook201920_7 carolinrauen_karinrocke_lookbook201920_8

Karin Rocke: Lookbook 2019/20

“Urban Calm” – the fall/winter collection 2019/20 of Karin Rocke – strives for beauty in reduction: Architectural proportions, a combination of at most two colors, best merino wool and mohair, made in Germany. An uncoated paper transfers the soft surface to the print product, straight lines create order and space for every piece of the collection to shine.