Carolin Rauen Portrait


Listening. Consulting. Designing.

Carolin Rauen likes to tidy up. She loves to immerse herself in topics, to pierce them and to uncover connections. She finds the core behind the complexity: the message.

By translating it into design, this not only becomes understandable, but also tangible. Clear and concentrated, lively and surprising, in material or motion.

For personal, holistic and sustainable communication. For people who mean what they say.

My way of working

1. Dialog

Whether it is a person, a company or a product: it all starts with a meeting. You quote facts, explain your origins, relate anecdotes ... I listen. But above all, I form an impression of who you are: the way you speak, the way you move, the atmosphere in the room, things that words cannot convey.

2. Concentration

You have something to say, that‘s why you are here. Together we transform the content into a message. After all, our goal is to make this message come alive.

3. Strategy

A strong, creative idea is the starting point for everything that follows. To develop this idea we need a solid foundation: our strategy.

4. Atmosphere

Now it’s your turn to sit back while I am working for you. There are endless ways in which to visually translate a message. Ideas, strategy, craftsmanship, experience, zeitgeist, empathy and the journey we have shared up to this point will lead us to an outcome that is both moving and convincing, for you, for me and for others too.


Strategy & Positioning
Creative Consulting
Logotypes & Marks
Visual Identity
Brand Manual
Book Design
Editorial Design
Event Communication
Digital Design
Materials & Production



2007 – today Freelance Art and Creative Director
2013 – today Lecturer at Freie Schule für Gestaltung, Hamburg, Germany

2010 – 2013 Senior Designer at Paperlux, Hamburg, Germany
2006 – 2009 Designer at Ligalux, Hamburg, Germany
2005 Intern at labor b, Dortmund, Germany

2012 – 2016 Student Fine Arts (Theory and History) at HFBK Hamburg, Germany; Master of Fine Arts
2009 – 2010 Student Editorial Design at Burg Giebichenstein, Halle, Germany; Master of Arts
2005 Student Communication Design at EASD, Valencia, Spain
2002 – 2006 Student Visual Communication at AKI, ArtEZ, Enschede, The Netherlands; Bachelor of Design



Red Dot Award: Brands and Communication 2022 – Winner
Corporate Design Preis 2020 – Nominee
Die schönsten deutschen Bücher
2020 – Shortlist
Die schönsten deutschen Bücher 2019 – Winner
4 × Red Dot Award: Communication Design 2018 – Winner/Best of the Best
3 × BCM Best of Content Marketing 2018 – Winner
2 × ADC Award 2018 – Winner
German Design Award
2017 – Winner
Red Dot Award: Communication Design 2015 – Winner
Die schönsten deutschen Bücher 2013 – Shortlist
Lead Awards 2012: Cover of the Year – Nominee
German Design Award 2010 – Nominee
Berliner Type 2009 – Diploma
if Communication Design Award 2008 – Nominee


Publications and lectures (selection)

2022 Democracy for Peace on Design Democracy
2022 Wie kann ein Zeichen für den Wert von Demokratie aussehen? auf PAGE online
2021 Online Portfolio in Die gute Mappe, dpunkt.verlag
2020 Porträt der Woche on PAGE online
2020 Die Neue Vernunft on designmadeingermany.de
2019 Ziegel #16 on designmadeingermany.de
2018 “Hätte ich das mal früher gewusst! – Teil 5” in Page Magazine 10.2018
2018 “Zeig’s mir” in Page Magazine 08.2018
2017 Ich konnte nicht aufhören hinzuschauen und plötzlich war alles anders, Prothese Magazin #2
2017 MS Europa 2 in You’re Invited!, Gestalten
2016 “Alles bunt? – Niederländische Buchgestaltung”, mairisch blog
2015 Die Philosophie des Laufens on designmadeingermany.de
2015 European Film Promotion on designmadeingermany.de
2015 A typographic statement in MEMOVOCO calendar 2016
2015 Reinventing the bookmark in Super-Modified – The Behance Book of Creative Work, Gestalten
2015 mairisch book covers on bookcoverdesigners
2014 How we look at places on slanted.de
2014 Goldener Reiter on fontsinuse.com
2014 Portfolio of the Month in Page Magazine
2014 Interview in “Buchbiografien”, a documentary film by Heiko Volkmer
2013 “You can’t touch this?”, as part of Paperlux, TYPO Berlin 2013 “Touch”
2013 Novum Cover in Produced with Love, Index Book
2013 Novum Cover in Basic Cover, Index Book
2013 “Was macht eigentlich ein Verlag? Teil 2: Grafikdesign und Buchgestaltung”, mairisch blog
2012 A better world? in Trend Diary Values! by Eiga Design, NBVD
2012 TUI Cruises and Novum Cover in Lupa Magazine
2012 Novum Cover in HOW magazine
2012 Novum Cover in Design Research, AVA publishing
2011 TUI Cruises in Not for Sale, Victionary
2010 Interview about “10 × City” on slanted.de
2009 “Ich sehe was, was du nicht siehst”, with Martin Schwatlo, Museum für Kunst und Gewerbe Hamburg
2006 Interview in Mythos Designer sein, Verlag hellblau



2022 MAKE SOME NOISE!, Heart Directors Club, Reeperbahnfestival, Hamburg, Germany
2016 außerhalb des Bücherregals, FETT6, Hamburg, Germany
2016 Graphic Dialogue — A Trilateral Posters’ Retrospect, Kubrick Café, Hong Kong, China
2016 Annual Exhibition, Hochschule für bildende Künste Hamburg, Germany
2015 Unvollende, Island, Hamburg, Germany
2014 A Graphic Dialogue: China/Hong Kong, Kollaborat, Leipzig, Germany
2014 Just One Percent, designxport, Hamburg, Germany
2013 NOW HERE, RAUMinBetrieb, Halle (Saale), Germany
2013 Privat, Kunsthalle Lindenthal, Cologne, Germany
2012 VISUAL LEADER 2012, Deichtorhallen, Hamburg, Germany
2012 Plat du Jour, nachtspeicher23, Hamburg, Germany
2011 Gottlob Lenz, Chez Lenz, Hamburg, Germany
2011 Leinenzwang, Frappant, Hamburg, Germany
2011 Einzelzimmerzuschlag, nachtspeicher23, Hamburg, Germany


Clients (selection)

Arjowiggins Creative Papers
Audi AG
Büttenpapierfabrik Gmund
Deutsche Glasfaser
Die Goldene Kamera von Hörzu
dpa Deutsche Presse-Agentur
Gewandhaus zu Leipzig
Greenpeace e.V.
Hermès, Paris
Karin Rocke
mairisch Verlag
Museum für Kunst und Gewerbe Hamburg
Porsche AG
Suhrkamp Verlag
Universitätsklinikum Münster
Walter Knoll
ZDF/Das kleine Fernsehspiel



Hopp und Frenz
Karl Anders
Peter Schmidt Group
Tom Leifer Design