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New Normal

The whitepaper “New Normal” offers a big number of insights about current changes in the working environment and in the brand communication. Covid speeds up the changing processes, that already started before. Besides articles about future communication planning, challenges of home office and learnings from the lock down, you find several interviews by renowned experts in a new colorful layout.

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Die Neue Vernunft

Die Neue Vernunft offers strategy consulting for brand and corporate development. With a focus on the individual strengths and a deep understanding of their clients, Die Neue Vernunft helps companies to transform on the long run, sustainable and in cooperation with the employees. Die Neue Vernunft doesn’t stick to buzz words, it is brave enough to create new ways for positive transformation processes. The logo shows the concentration on the purpose, while the colorful gradient is a symbol of the transformation itself.

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Bissinger+

Bissinger+ is a design agency based in Hamburg. Derived from the client’s identity, Bissinger+ creates a strong narrative that conveys the sense of the entrepreneurial activity and attitude. This narrative is the starting point for a purposeful content strategy that motivates employees and convinces clients. Three strong colors, bold typography and a flexible logo create a lively identiy with a strong and steady core.

for Bissinger+
identity
logo, stationary etc.
offset printing, glossy varnish
2019

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Energie hoch 4

“Energie hoch 4” is a bonus system for schools in Hamburg initiated by the city. If pupils and teachers save resources, not only the environment benefits, but also the schools financially. Everybody is encouraged to save energy and water, reduce waste and heating and teach others about the effects behind it. Colorful media with a bold typography are visible and motivate: Posters communicate the idea, a flyer with a lot of illustrations provides deeper information, a well structured form leads through the bonus system and a set of stickers helps to remember the task on many touch point.

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xtra

xtra presents current topics from laboratories and clinics, it informs about new technologies to discover diseases more quickly and heal them more efficiently. Inside you find a colourful mix of reports, essays, professional articles and facts and figures. Issue no. 2/2019 is redesigned with more space, a clearer structure, high quality photography and stunning information graphics.