Fresh, light and full of energy – that’s Yello! As the first editorial project of the brand relaunch, the brochure conveys the change from an energy supplier to a source of inspiration for everyday life. On the color scale, strong yellow in combination with fresh mint and peach creates a summer feeling all year round. The light, hand-drawn illustrations by Veronika Kieneke bring fun, identification, even more energy and each one tells a story. This way, even figures and calculations are anything but boring.
Christmas is the time of the year, when you think on your beloved ones, when you pause for a moment to say “thank you”. Still one of the nicest ways to tell is by a handwritten postcard, a little personal surprise in the moment of opening the postbox in the everyday rush – and even more, if it’s not a cheesy golden-stars-and-tree ensemble but a simple black-and-white design that manages to put a smile on the face!
The second edition of the re-designed Hamburg yearbook of literature welcomes readers with a shiny field of metallic blue hot foil with a scene from space – two astronauts who landed on the lettering “Ziegel” (brick), an illustration by Sascha Hammer. It invites you on a journey into the unknown, into the inner part, where fifty authors present their texts – from poetry to graphic novels to fiction.
“A small number of fine things” is the title of Karin Rocke’s Edition 2021. Romantic coloring and masculine elements mix to an extraordinary tension. The color scale ranges from soft lemon and rusty coral to milky white and deep navy. These beautiful tones come back in soft gradients in the layout to stress the connection to the pictures. Welcome, summer!
Iris Anemone Paul is an illustrator based in Hamburg. With a focus on graphic reproduction techniques like silk-screen printing, woodcarving and etching, Iris creates lovely, playful and warm sceneries for her characters and narratives. Thanks to numerous details – a small animation here, hand-drawn elements there – this atmosphere can also be felt on her website.