Good design is clear, concise and tangible. Through my design, your content becomes visible, accessible and comprehensible. Thanks to the finely tuned tonality, they reach the viewer not only cognitively, but also emotionally. And thus anchor themselves in the long term and sustainably. Tell me about your project.

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Yello

Fresh, light and full of energy – that’s Yello! As the first editorial project of the brand relaunch, the brochure conveys the change from an energy supplier to a source of inspiration for everyday life. On the color scale, strong yellow in combination with fresh mint and peach creates a summer feeling all year round. The light, hand-drawn illustrations by Veronika Kieneke bring fun, identification, even more energy and each one tells a story. This way, even figures and calculations are anything but boring.

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Sabine Grosser

Sabine Grosser is a fascinating person. She comes from a graphic design and prepress background and is a master of her craft. Beyond that she uses her skills to organize processes and structures. She looks closely, questions (almost) everything and has the perfect ideas to make a project more efficient and successful. And she doesn’t stop there, but helps you to take the next step and implement all these concepts. With her perfectly trained eye for details – design-wise and content-wise – and her big heart, it’s a pleasure to work with her.

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Motivity

Based on anatomical and scientific findings from physiotherapy, neurology and kinesiology, Jenny, Jenni and their team improve your physical and mental mobility in the long term. Motivity – Functional Yoga, Movement & Release is the first studio to teach LYT Yoga in Hamburg. I had the honor of designing the logo: a perfectly balanced curve, the interplay of tension and relaxation, the shape of a healthy spine and the mental state you will achieve in your classes.

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Luise Volkmann

Luise Volkmann is an artist who works with sound. She believes in the transformational power of art to change or support lives emotionally. Therefore the website proposal consists of two layers: One is colourful, loud, wild, it includes images and patterns in bright colors. The other one informs and is transparent, so the images can find their way through it and to the user to touch her/him.

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Die Neue Vernunft

Die Neue Vernunft offers strategy consulting for brand and corporate development. With a focus on the individual strengths and a deep understanding of their clients, Die Neue Vernunft helps companies to transform on the long run, sustainable and in cooperation with the employees. Die Neue Vernunft doesn’t stick to buzz words, it is brave enough to create new ways for positive transformation processes. The logo shows the concentration on the purpose, while the colorful gradient makes the transformation tangible.