Carolin Rauen Visual Communication
Luise Volkmann is an artist who works with sound. She believes in the transformational power of art to change or support lives emotionally. Therefore the website proposal consists of two layers: One is colourful, loud, wild, it includes images and patterns in bright colors. The other one informs and is transparent, so the images can find their way through it and to the user to touch her/him.
Fresh, light and full of energy – that’s Yello! As the first editorial project of the brand relaunch, the brochure conveys the change from an energy supplier to a source of inspiration for everyday life. On the color scale, strong yellow in combination with fresh mint and peach creates a summer feeling all year round. The light, hand-drawn illustrations by Veronika Kieneke bring fun, identification, even more energy and each one tells a story. This way, even figures and calculations are anything but boring.
Iris Anemone Paul is an illustrator based in Hamburg. With a focus on graphic reproduction techniques like silk-screen printing, woodcarving and etching, Iris creates lovely, playful and warm sceneries for her characters and narratives. Thanks to numerous details – a small animation here, hand-drawn elements there – this atmosphere can also be felt on her website.
Die Neue Vernunft offers strategy consulting for brand and corporate development. With a focus on the individual strengths and a deep understanding of their clients, Die Neue Vernunft helps companies to transform on the long run, sustainable and in cooperation with the employees. Die Neue Vernunft doesn’t stick to buzz words, it is brave enough to create new ways for positive transformation processes. The logo shows the concentration on the purpose, while the colorful gradient makes the transformation tangible.
Bissinger+ is a design agency based in Hamburg. Derived from the client’s identity, Bissinger+ creates a strong narrative that conveys the sense of the entrepreneurial activity and attitude. This narrative is the starting point for a purposeful content strategy that motivates employees and convinces clients. Three bold colors and brave, fat typography show the clarity of the brand’s strong and stable core, while the handling of the logo reflects the flexibility and vibrancy in each new project.