Branding Archives - Page 2 of 4

Good design is clear, concise and tangible. Through my design, your content becomes visible, accessible and comprehensible. Thanks to the finely tuned tonality, they reach the viewer not only cognitively, but also emotionally. And thus anchor themselves in the long term and sustainably. Tell me about your project.

Iris Anemone Paul

Iris Anemone Paul is an illustrator based in Hamburg. With a focus on graphic reproduction techniques like silk-screen printing, woodcarving and etching, Iris creates lovely, playful and warm sceneries for her characters and narratives. Thanks to numerous details – a small animation here, hand-drawn elements there – this atmosphere can also be felt on her website.

Energie hoch 4

“Energie hoch 4” is a bonus system for schools in Hamburg initiated by the city. If pupils and teachers save resources, not only the environment benefits, but also the schools financially. Everybody is encouraged to save energy and water, reduce waste and heating and teach others about the effects behind it. Colorful media with a bold typography are visible and motivate: Posters communicate the idea, a flyer with a lot of illustrations provides deeper information, a well structured form leads through the bonus system and a set of stickers helps to remember the task on many touch point.

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Bissinger+

Bissinger+ is a design agency based in Hamburg. Derived from the client’s identity, Bissinger+ creates a strong narrative that conveys the sense of the entrepreneurial activity and attitude. This narrative is the starting point for a purposeful content strategy that motivates employees and convinces clients. Three bold colors and brave, fat typography show the clarity of the brand’s strong and stable core, while the handling of the logo reflects the flexibility and vibrancy in each new project.

European Film Promotion

After 20 years of constant growth, it is time for European Film Promotion to take advantage of the high level of brand awareness and present a more uniform image. The new strategy focuses on strong visibility to successfully promote European films at international festivals. This works with very bright colors, a striking typeface and a clear arrangement of geometric shapes and images. The color palette allows for an almost infinite number of combinations and designs, and all types of images can be inserted.

Koenig & Bauer: Menschen, Maschinen & Ideen

200 years ago the founders of Koenig & Bauer invented the first printing machine driven by a steam engine. On behalve of this anniversary a box including a book, a bookazine and 13 posters tell the story from the past to the future – from technical but also very personal perspectives. “Menschen”, “Maschinen” and “Ideen” proove that innovation can result from tradition.