Good design is clear, concise and tangible. Through my design, your content becomes visible, accessible and comprehensible. Thanks to the finely tuned tonality, they reach the viewer not only cognitively, but also emotionally. And thus anchor themselves in the long term and sustainably.

Tell me about your project

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Yello

Fresh, light and full of energy – that’s Yello! As the first editorial project of the brand relaunch, the brochure conveys the change from an energy supplier to a source of inspiration for everyday life. On the color scale, strong yellow in combination with fresh mint and peach creates a summer feeling all year round. The light, hand-drawn illustrations by Veronika Kieneke bring fun, identification, even more energy and each one tells a story. This way, even figures and calculations are anything but boring.

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KARIN ROCKE

KARIN ROCKE is a fashion label from Hamburg. Clear lines and cuts combined with bold colors and playful elements form great knitwear that is both: classic and unusual. The corporate design transfers this look from textile to paper and screen: the logo consists of straight letters with a change in the reading direction. The special features in the production of the print products round off the appearance of the high-quality brand.

for Karin Rocke
logo, social media, stationary, lookbook, hangtags and many more
2016 – today

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New Normal

The whitepaper “New Normal” offers a big number of insights about current changes in the working environment and in the brand communication. Covid speeds up the changing processes, that already started before. Besides articles about future communication planning, challenges of home office and learnings from the lock down, you find several interviews by renowned experts in a new colorful layout that consciously takes up and adapts elements of our new digital everyday life.

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xtra

xtra presents current topics from laboratories and clinics, it informs about new technologies to discover diseases more quickly and heal them more efficiently. Inside you find a colourful mix of reports, essays, professional articles and facts and figures. The redesigned issue no. 2/2019 conveys precisely this successful type of science communication with plenty of white space, a clear structure and typography, high-quality photographs and impressive information graphics.

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European Film Promotion

After 20 years of constant growth, it is time for European Film Promotion to take advantage of the high level of brand awareness and present a more uniform image. The new strategy focuses on strong visibility to successfully promote European films at international festivals. This works with very bright colors, a striking typeface and a clear arrangement of geometric shapes and images. The color palette allows for an almost infinite number of combinations and designs, and all types of images can be inserted.