Branding Archives - Carolin Rauen

Good design is clear, concise and tangible. Through my design, your content becomes visible, accessible and comprehensible. Thanks to the finely tuned tonality, they reach the viewer not only cognitively, but also emotionally. And thus anchor themselves in the long term and sustainably.

Tell me about your project

BS07

BS07 is the vocational school for business, traffic engineering and vocational preparation in Hamburg. The logo and the visual identity unite the diversity of the school’s people and topics. The design system with its three basic colors and geometric shapes offers plenty of scope for the design of numerous media, e.g. in the form of a pattern.

Yello

Fresh, light and full of energy – that’s Yello! As the first editorial project of the brand relaunch, the brochure conveys the change from an energy supplier to a source of inspiration for everyday life. On the color scale, strong yellow in combination with fresh mint and peach creates a summer feeling all year round. The light, hand-drawn illustrations by Veronika Kieneke bring fun, identification, even more energy and each one tells a story. This way, even figures and calculations are anything but boring.

Iris Anemone Paul

Iris Anemone Paul is an illustrator based in Hamburg. With a focus on graphic reproduction techniques like silk-screen printing, woodcarving and etching, Iris creates lovely, playful and warm sceneries for her characters and narratives. Thanks to numerous details – a small animation here, hand-drawn elements there – this atmosphere can also be felt on her website.

KARIN ROCKE

KARIN ROCKE is a fashion label from Hamburg. Clear lines and cuts combined with bold colors and playful elements form great knitwear that is both: classic and unusual. The corporate design transfers this look from textile to paper and screen: the logo consists of straight letters with a change in the reading direction. The special features in the production of the print products round off the appearance of the high-quality brand.

Motivity

Based on anatomical and scientific findings from physiotherapy, neurology and kinesiology, Jenny, Jenni and their team improve your physical and mental mobility in the long term. Motivity – Functional Yoga, Movement & Release is the first studio to teach LYT Yoga in Hamburg. I had the honor of designing the logo: a perfectly balanced curve, the interplay of tension and relaxation, the shape of a healthy spine and the mental state you will achieve in your classes.