Good design is clear, concise and tangible. Through my design, your content becomes visible, accessible and comprehensible. Thanks to the finely tuned tonality, they reach the viewer not only cognitively, but also emotionally. And thus anchor themselves in the long term and sustainably.

Tell me about your project

carolinrauen_mseuropa2_01 carolinrauen_mseuropa2_02 carolinrauen_mseuropa2_03 carolinrauen_mseuropa2_04 carolinrauen_mseuropa2_05 carolinrauen_mseuropa2_06 carolinrauen_mseuropa2_07 carolinrauen_mseuropa2_08 carolinrauen_mseuropa2_09 carolinrauen_mseuropa2_10 carolinrauen_mseuropa2_11 carolinrauen_mseuropa2_12

MS Europa 2

For the christening of “MS Europa 2” we created a three-step invitation set. Life on board of the luxury cruise liner is in all elements transferred into a lively vaudeville atmosphere with colorful plants, animals and characters. To surprise and impress the guests we developed for the third step something really special: a little theater in a box, which can be easily set in motion by a little metal crank.

for Hapag-Lloyd Cruises
with Paperlux
event communication
invitation set paper in different weights and colours, offset printing, silk-screen print (incl. iriodin varnish), linen, rope
2013

carolinrauen_toretanzt_01b carolinrauen_toretanzt_02 carolinrauen_toretanzt_03 carolinrauen_toretanzt_04 carolinrauen_toretanzt_05 carolinrauen_toretanzt_06

Nothing bad can happen

“Nothing bad can happen” is the first motion picture by Katrin Gebbe – and shown at the Festival de Cannes 2013. Her works are: straight, unsettling and sometimes even brutal, not afraid to break any rules, but with a sensitive sense for communication outside the language. Transferred to typography: clear and proud in its rounding, a little aggressive by its spikes, broad because of the big space between the letters.

carolinrauen_novum_001 carolinrauen_novum_002 carolinrauen_novum_003 carolinrauen_novum_004 carolinrauen_novum_005 carolinrauen_novum_006 carolinrauen_novum_007 carolinrauen_novum_008 carolinrauen_novum_009 carolinrauen_novum_010 carolinrauen_novum_011 carolinrauen_novum_012 carolinrauen_novum_013 carolinrauen_novum_014 carolinrauen_novum_015 carolinrauen_novum_016 carolinrauen_novum_017

Novum

A magazine cover can be more than a glossy picture: 1,300 colorful equilateral triangles, each cover cut by 104 blades. This makes the paper flexible, you can fold it in all directions and create three-dimensional shapes. The light is reflected like on a diamond, and the movements can even produce sounds. So that everyone can choose their favorite color, we printed six versions – with just one set of printing plates.

carolinrauen_china_01 carolinrauen_china_02 carolinrauen_china_03 carolinrauen_china_04 carolinrauen_china_05 carolinrauen_china_06 carolinrauen_china_07 carolinrauen_china_08 carolinrauen_china_09 carolinrauen_china_11 carolinrauen_china_12 carolinrauen_china_13

Chinese Art at MKG

The Museum für Kunst und Gewerbe Hamburg has a collection of more than 13,000 Chinese works of art from the last 1,500 years. On the occasion of the German-Chinese Year of Culture, the catalog presents 400 ceramics, paintings and sculptures. The large heavy book with gold as an accent color represents the value of the objects. Full-frame photos show most of the pieces full-size, and additional images focus on the wonderful decors.

carolinrauen_greenpeace_01 carolinrauen_greenpeace_02 carolinrauen_greenpeace_03 carolinrauen_greenpeace_04 carolinrauen_greenpeace_05 carolinrauen_greenpeace_06 carolinrauen_greenpeace_07 carolinrauen_greenpeace_08

Greenpeace

Based on the basic color and typographic specifications from Greenpeace International, we revised the visual appearance of Greenpeace Germany. We called our concept “Make it big” – with large images and headlines that create a uniform and contemporary appearance that objectively but emotionally reflects the Greenpeace-typical character of the campaign.