Good design is clear, concise and tangible. Through my design, your content becomes visible, accessible and comprehensible. Thanks to the finely tuned tonality, they reach the viewer not only cognitively, but also emotionally. And thus anchor themselves in the long term and sustainably.

Tell me about your project

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kleinerdrei

kleinerdrei helps you to find solutions for all questions about children under the age of three through beautiful and useful products and valuable, creative content. So the design communicates first of all: carefreeness. Clear and simple forms for letters and illustrations create in combination with a happy and warm yellow a distinct frame to play within. A nice extra: If you turn the heart 90° – it’s < 3.

for kleinerdrei
identity, illustration
logo, stationary, diverse print media, wall decoration offset printing, digital printing
retail design: PARAT/Tom Huth
Photography shop: mfruscella & dmanduzio
2014

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Reinventing the bookmark

Task: Design a bookmark for the catalogue of the “fiac!” art fair in Paris. Instead of putting a nice picture on a rectangular piece of paper, we focused on its function: Remembering the page where you stopped reading. But why not also marking a line or even a word you don’t want to forget? Our solution: a 3d object that creates fun, that is not buckling because of standing out too far, and that spreads visual and haptical pleasure.

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MS Europa 2

For the christening of “MS Europa 2” we created a three-step invitation set. Life on board of the luxury cruise liner is in all elements transferred into a lively vaudeville atmosphere with colorful plants, animals and characters. To surprise and impress the guests we developed for the third step something really special: a little theater in a box, which can be easily set in motion by a little metal crank.

for Hapag-Lloyd Cruises
with Paperlux
event communication
invitation set paper in different weights and colours, offset printing, silk-screen print (incl. iriodin varnish), linen, rope
2013

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Nothing bad can happen

“Nothing bad can happen” is the first motion picture by Katrin Gebbe – and shown at the Festival de Cannes 2013. Her works are: straight, unsettling and sometimes even brutal, not afraid to break any rules, but with a sensitive sense for communication outside the language. Transferred to typography: clear and proud in its rounding, a little aggressive by its spikes, broad because of the big space between the letters.

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Greenpeace

Based on the basic color and typographic specifications from Greenpeace International, we revised the visual appearance of Greenpeace Germany. We called our concept “Make it big” – with large images and headlines that create a uniform and contemporary appearance that objectively but emotionally reflects the Greenpeace-typical character of the campaign.