Work Archive - Carolin Rauen

Good design is clear, concise and tangible. Through my design, your content becomes visible, accessible and comprehensible. Thanks to the finely tuned tonality, they reach the viewer not only cognitively, but also emotionally. And thus anchor themselves in the long term and sustainably.

Tell me about your project

Die Philosophie des Tanzens

Dancing means surrendering – to the rhythm, to the moment, to others. It is language without words, touch, shared energy. In 14 poetic, philosophical, and political perspectives, this book explores how dance transforms us – as individuals and as a community – and how it makes identity, utopia, and resistance tangible. The cover in bright colors captures this power: closeness, movement, togetherness – an image of connection and shared moments.

BS07

BS07 is the vocational school for business, traffic engineering and vocational preparation in Hamburg. The logo and the visual identity unite the diversity of the school’s people and topics. The design system with its three basic colors and geometric shapes offers plenty of scope for the design of numerous media, e.g. in the form of a pattern.

Ziegel #19

“Ziegel”, the Hamburg yearbook for literature, offers fifty authors from Hamburg a stage to present their works – whether prose, poetry or comics – in all their diversity. The shape, color and not least the weight of the book are inspired by a real brick. However, the design is anything but rough: a shiny metallic embossed title, an exciting mix of fonts, an unconventional type area – and of course the illustrations by Moritz Wienert.

Yello

Fresh, light and full of energy – that’s Yello! As the first editorial project of the brand relaunch, the brochure conveys the change from an energy supplier to a source of inspiration for everyday life. On the color scale, strong yellow in combination with fresh mint and peach creates a summer feeling all year round. The light, hand-drawn illustrations by Veronika Kieneke bring fun, identification, even more energy and each one tells a story. This way, even figures and calculations are anything but boring.

Iris Anemone Paul

Iris Anemone Paul is an illustrator based in Hamburg. With a focus on graphic reproduction techniques like silk-screen printing, woodcarving and etching, Iris creates lovely, playful and warm sceneries for her characters and narratives. Thanks to numerous details – a small animation here, hand-drawn elements there – this atmosphere can also be felt on her website.