carolinrauen_yello_01 carolinrauen_yello_02 carolinrauen_yello_03 carolinrauen_yello_04 carolinrauen_yello_05 carolinrauen_yello_06 carolinrauen_yello_07 carolinrauen_yello_08

Yello

Fresh, light and full of energy – that’s Yello! As the first editorial project of the brand relaunch, the brochure conveys the change from an energy supplier to a source of inspiration for everyday life. On the color scale, strong yellow in combination with fresh mint and peach creates a summer feeling all year round. The light, hand-drawn illustrations by Veronika Kieneke bring fun, identification, even more energy and each one tells a story. This way, even figures and calculations are anything but boring.