Die Neue Vernunft offers strategy consulting for brand and corporate development. With a focus on the individual strengths and a deep understanding of their clients, Die Neue Vernunft helps companies to transform on the long run, sustainable and in cooperation with the employees. Die Neue Vernunft doesn’t stick to buzz words, it is brave enough to create new ways for positive transformation processes. The logo shows the concentration on the purpose, while the colorful gradient makes the transformation tangible.
Iris Anemone Paul
Iris Anemone Paul is an illustrator based in Hamburg. With a focus on graphic reproduction techniques like silk-screen printing, woodcarving and etching, Iris creates lovely, playful and warm sceneries for her characters and narratives. Thanks to numerous details – a small animation here, hand-drawn elements there – this atmosphere can also be felt on her website.
The whitepaper “New Normal” offers a big number of insights about current changes in the working environment and in the brand communication. Covid speeds up the changing processes, that already started before. Besides articles about future communication planning, challenges of home office and learnings from the lock down, you find several interviews by renowned experts in a new colorful layout that consciously takes up and adapts elements of our new digital everyday life.
KARIN ROCKE is a new fashion label from Hamburg. Clear lines and cuts combined with bold colors and playful elements form great knitwear that is both: classic and unusual. The corporate design transfers this look from textile to paper and screen: the logo consists of straight letters in subtle camel, but with a change in the reading direction. The special features in the production of the print products round off the appearance of the high-quality brand.
Bissinger+ is a design agency based in Hamburg. Derived from the client’s identity, Bissinger+ creates a strong narrative that conveys the sense of the entrepreneurial activity and attitude. This narrative is the starting point for a purposeful content strategy that motivates employees and convinces clients. Three bold colors and brave, fat typography show the clarity of the brand’s strong and stable core, while the handling of the logo reflects the flexibility and vibrancy in each new project.