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New Normal

The whitepaper “New Normal” offers a big number of insights about current changes in the working environment and in the brand communication. Covid speeds up the changing processes, that already started before. Besides articles about future communication planning, challenges of home office and learnings from the lock down, you find several interviews by renowned experts in a new colorful layout that consciously takes up and adapts elements of our new digital everyday life.

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Die Neue Vernunft

Die Neue Vernunft offers strategy consulting for brand and corporate development. With a focus on the individual strengths and a deep understanding of their clients, Die Neue Vernunft helps companies to transform on the long run, sustainable and in cooperation with the employees. Die Neue Vernunft doesn’t stick to buzz words, it is brave enough to create new ways for positive transformation processes. The logo shows the concentration on the purpose, while the colorful gradient makes the transformation tangible.

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Bissinger+

Bissinger+ is a design agency based in Hamburg. Derived from the client’s identity, Bissinger+ creates a strong narrative that conveys the sense of the entrepreneurial activity and attitude. This narrative is the starting point for a purposeful content strategy that motivates employees and convinces clients. Three bold colors and brave, fat typography show the clarity of the brand’s strong and stable core, while the handling of the logo reflects the flexibility and vibrancy in each new project.

for Bissinger+
identity
logo, stationary etc.
offset printing, glossy varnish
2019

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Karin Rocke: Autum/Winter 2017/2018

“Clean Lines” is the title of the latest collection by Karin Rocke: The pieces impress with their striking silhouettes, graphic elements and strong colors as well as exquisite materials that only unfold their full sense of well-being on your skin. The key colors, a soft cherry blossom pink and a rich ruby red, frame the collection – as do the colored geometric fields behind and around the photographs, which give the paper an architectural dimension.

for Karin Rocke
editorial design
lookbook
148 x 210 mm
digital printing
2017

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Stefan Beuse: Das Buch der Wunder

The siblings Penny and Tom are very different: Penny is open for every kind of magic, Tom always needs a scientific explanation. But then more and more inexplicable things happen and the border between the visible and the invisible world becomes permeable. The forest on the cover is a place of longing and attraction: a light and powerful paradise that can also turn into a dense, dark and mysterious space.

for mairisch Verlag
book cover design
133 × 202 mm
offset printing, hot foil stamping
2017