Die Neue Vernunft offers strategy consulting for brand and corporate development. With a focus on the individual strengths and a deep understanding of their clients, Die Neue Vernunft helps companies to transform on the long run, sustainable and in cooperation with the employees. Die Neue Vernunft doesn’t stick to buzz words, it is brave enough to create new ways for positive transformation processes. The logo shows the concentration on the purpose, while the colorful gradient is a symbol of the transformation itself.
Bissinger+ is a design agency based in Hamburg. Derived from the client’s identity, Bissinger+ creates a strong narrative that conveys the sense of the entrepreneurial activity and attitude. This narrative is the starting point for a purposeful content strategy that motivates employees and convinces clients. Three strong colors, bold typography and a flexible logo create a lively identiy with a strong and steady core.
“Energie hoch 4” is a bonus system for schools in Hamburg initiated by the city. If pupils and teachers save resources, not only the environment benefits, but also the schools financially. Everybody is encouraged to save energy and water, reduce waste and heating and teach others about the effects behind it. Colorful media with a bold typography are visible and motivate: Posters communicate the idea, a flyer with a lot of illustrations provides deeper information, a well structured form leads through the bonus system and a set of stickers helps to remember the task on many touch point.
Faszination Pilates is a studio for pilates and fascia training in Hamburg run by Kathrin Lindow with a focus on women and especially mothers. Kathrin is a powerful and versatile woman herself, so it was clear from the beginning that we use strong colours and forms that communicate the energy that you receive as the benefit from the training.
Clean lines and cuts combined with strong colours and playful elements form Karin Rocke’s magnificent knitwear, that is both: classic and edgy. Photographed in powerful poses, the pictures are the core of the website. Everything else is reduced to the max: only one font, only two colours, only five menu items. But like the model poses and the fashion itself, these elements are placed self-confidently on distinct positions, so you always exactly know where you are.