Good design is clear, concise and tangible. Through my design, your content becomes visible, accessible and comprehensible. Thanks to the finely tuned tonality, they reach the viewer not only cognitively, but also emotionally. And thus anchor themselves in the long term and sustainably. Tell me about your project.
Based on the basic color and typographic specifications from Greenpeace International, we revised the visual appearance of Greenpeace Germany. We called our concept “Make it big” – with large images and headlines that create a uniform and contemporary appearance that objectively but emotionally reflects the Greenpeace-typical character of the campaign.