After growing constantly for 20 years already, it’s time for European Film Promotion to use the high profile of the brand and appear in a more consistent look for all events and initiatives. The short form “EFP” is well-known in the international film industry, so it’s set in bold letters on every medium. The new strategy focuses on a strong visibility to promote European films successfully on international festivals. This works by very bright colours, a distinguished typeface and a clear arrangement of geometric forms and images. The range of colours allow an almost endless number of combinations and designs, all kinds of images can be inserted, so it’s very effective and easy to use.