“Learn the rules like a pro so you can break them like an artist,” Pablo Picasso once said. Design is a craft, you have to know its tools and their capacities, you have to study the results of other designers and learn from their knowledge and experience, you have to be aware of traditions and habits. At the same time, you have to use your wits to find your own solutions. Be confident, trust your instincts, strengthen your talents, discover and improve your weak points. Design is not mathematics, there are millions of solutions. I want to support my students in making their attitude towards this discipline visible in unseen, powerful results.
I started teaching book design in 2013, followed by lessons in editorial design and production techniques, but books are still the focus. The playfulness of book cover design, the quality of classic typography for novels, the transformation of linearity into a narrative, the possibilities of bindings, paper and other materials, and the complex challenge of a book design conception are just some of the aspects I convey, both theoretically and practically.