After growing constantly for 20 years already, it’s time for European Film Promotion to use the high profile of the brand and appear in a more consistent look for all events and initiatives. The short form “EFP” is well-known in the international film industry, so it’s set in bold letters on every medium. The new strategy focuses on a strong visibility to promote European films successfully on international festivals. This works by very bright colours, a distinguished typeface and a clear arrangement of geometric forms and images. The range of colours allow an almost endless number of combinations and designs, all kinds of images can be inserted, so it’s very effective and easy to use.
Until today only 15% of the materia of the universe are known. The other 85% are a big mistery. Nobody knows how it looks or behaves. 15 artists and a number of scientists got into an intensive exchange about this “dark matter”. The result is an exhibition at DESY in Hamburg where sculptures, paintings, installations, photographs and video works are placed in the direct neighbourhood of particle accelerators and the new free-electron laser.
Tintenstrahl is a collaboration of three journalists who are experts in the diverse fields of culture. They all have the experience of working in the daily press and therefore combine well researched, high quality journalism with the demands of the digital media of today. The visual identity transfers this mix into a concise image and lettering – shining in a bright ink blue.
Karin Rocke is a new fashion label from Hamburg. Clean lines and cuts combined with strong colours and playful elements form magnificent knitwear, that is both: classic and edgy. The corporate design transmits this look from textile to paper and screen: The logo consists of straight letters in restrained camel colour but with a switch in the reading direction. The production details complete the appearance of the high quality brand.
The Gewandhaus Orchester is one of the biggest and oldest symphonic orchestras in the world. If you visit Leipzig you won’t miss it – because of its brutal architecture. The distinctive forms were the starting point for the design and are now visible in their reduced abstraction in every medium. Strong colours fill them with life – as the music fills the building with colourful sounds.